Muhammad Fareid Bin Zulkifli

From Highly Regulated Banking Domain
to 150+ Trading Solutions

How I Utilize Business Analysis Skills to Help My Clients Scale Their Strategies

150+ Successful
Projects
2 TradingView
Editor's Pick
9+ Years BA Experience
Reached 6-Figure Revenue Milestone Within 1st Year of Operation

Why I’m Returning to the Business Analyst Role

After delivering 150+ trading solutions as a founder, it became clear that my greatest leverage has always been upstream.

The Pivot: Especially now, as Generative AI made execution much easier, clients could do more themselves. This market shift clarified where my real value actually lay:

It was in defining the 'WHY' behind every requirement and designing solutions around often messy constraints. That's the most satisfying and irreplaceable part of BA work, and it's where I'm returning to compound my experience: enterprise BA roles.


In 2021, I took my BA expertise into uncharted territory.

Leaving a senior BA role in banking domain, I founded Luq Technology to apply enterprise-grade rigor to the retail trading space.

The shift was about changing contexts, stepping out of my comfort zone for a fresh, broader experience. I went from designing Retail Banking Credit Systems to architecting Individual Trading Solutions.

This experience expanded my BA toolkit by handling more than hundreds of full requirement cycles end-to-end, from initial elicitation through delivery, with a more direct accountability that sharpened my ability to extract precise requirements and anticipate edge cases.

Featured Projects

Selected works demonstrating Requirement Analysis, Solution Design, Development and Delivery.

Quality of Life & UI Design

Pro Dashboard: Multi-Condition Market Analysis

The Problem

Professional trading groups needed to monitor 4 distinct market conditions (Trend, Volume, Volatility, Key Levels) across multiple timeframes simultaneously. Standard charts were cluttered, making rapid decision-making inefficient.

How I Solve This

I structured requirements to categorize essential data, designed a high-density tabular UI wireframe, and implemented 'at-a-glance' logic. The solution condenses 20+ data points (including Regression Channels, Dollar Normalized Volume, and Gann Grids) into a single, clean panel.

The Outcome

Delivered a 'Pro Dashboard' utility that reduces daily analysis time by ~40%. It became the central tool for the client's morning routine, allowing for immediate assessment of market conditions without switching charts.

BA Notes: Multiple discussions with several traders allowed me to understand what they actually need to see over what they want to see. This made it easier to determine which information was truly essential and should be included in the dashboard for monitoring purposes.
Pro Dashboard: Multi-Condition Market Analysis
Algorithmic Screener ā˜… Editor's Pick

Sector SigmaSpikes

The Problem

Traders in the Malaysian market struggled to spot early sector rotation. Existing tools lacked the specific capability to detect 'abnormal movements' or outliers that signal the start of a trend.

How I Solve This

I defined a statistical model ('Sigma Spikes') using standard deviation of returns to flag anomalies. I then engineered a screener to monitor 13 key sector indices simultaneously, overcoming execution limits by optimizing data queries.

The Outcome

Selected as a TradingView Editor's Pick. The tool empowers traders to instantly visualize capital flow, becoming a staple for spotting sector breakouts early.

BA Notes: Finding the right Subject Matter Expert on subjective topic was the hard part for this. Only after aggregating the feedback from several Trading Instructors did I manage to decide which statistical model i should use to flag the potential sector breakouts.
Sector SigmaSpikes
Complex Logic & Domain Expertise ā˜… Editor's Pick

Mean Reversion Channel

The Problem

Inconsistent volatility often creates noise, making it difficult for traders to distinguish between a true trend reversal and temporary price fluctuations.

How I Solve This

I developed a multi-layered channel system using advanced smoothing algorithms (Ehlers' SuperSmoother and Gaussian filters). This creates a stable 'mean' and dynamic outer bands that visually separate noise from significant overextended moves.

The Outcome

Selected as a TradingView Editor's Pick. It serves as a reliable visual aid for decision-making, helping traders objectively identify overbought/oversold conditions with greater confidence.

BA Notes: Pinpointing the exact underlying problems with existing methods was key to building this indicator. Each trader described different challenges they faced with dynamic support and resistance levels. Further investigation revealed that all these issues stemmed from a common source: inconsistent volatility levels. This insight is what led me to smooth a multi-layered band from its center, creating the Mean Reversion Channel, my most popular indicator to date.
Mean Reversion Channel

Market Validation

Evidence of impact through client feedback and community recognition.

Client Recognition 1
Client Recognition 2
Luq Technology Indicator Showcase

A collection of open-sourced and proprietary technical indicators.

What This Means for My Next BA Role

This 4-year journey greatly reinforced my core BA competencies while adding entrepreneurial resilience and a deeper technical fluency.

I am ready to bring both enterprise rigor and startup adaptability to my next Business Analyst role.